Pasticceria Rocco

Painstakingly preserved traditions passed down for generations. A family-run atmosphere that makes every customer feel like part of the clan. And cannolis – sweet, sweet cannolis. Along with his sister and wife, Rocco Generoso, Jr. is taking his father’s legacy – a Greenwich Village Italian pastry shop with recipes dating back to the turn of the century – and bringing the deliciousness to his hometown of Bay Ridge.
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Food assortment

Welcome to Mercato!

Call us nostalgic, but we remember when (not that long ago!) people shopped in a completely different way. Instead of wearily trudging to the local chain supermarket or defeatedly ordering takeout, they popped into their favorite butcher shop, bakery and vegetable market and asked their local purveyor: What’s good today? before setting off to make dinner from the best ingredients around.
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