Certified vegan. vegan.org. Non GMO Project verified. nongmoproject.org. Family soapmakers since 1858. Fluoride-free. 70% Organic ingredients. Helps freshen breath, whiten teeth and reduce plaque. In all we do, let us be generous, fair & loving to Spaceship Earth and all its inhabitants. For we're all-one or none! All-one! No artificial preservatives, colors, flavors, or sweeteners. drbronner.com. Not animal tested. Made in USA.