The history of the Paoletti Company began around 1910 in Folignano (Ascoli Piceno, Italy) Enrico Paoletti manager of the tavern, decided to set up his own business giving life to a small production of carbonated soft drinks . In those days the usual consumption was the famous “quarter of wine with the gaseous”. However, the supplier of gaseous was often late with deliveries and it was probably this delay that led Enrico to produce his own drink to add to wine. Despite the economic and social crisis of the post-war years and the very limited means, Enrico with undoubted qualities of entrepreneurship and imagination, succeeds in giving life to the first production of carbonated drinks.
