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From New Orleans, the classic. One of only two bitters to have survived Prohibition, the other being Angostura Bitters. Sometimes, you just need to go with the classic.
"In the early 1800's, Antoine Amedie Peychaud, an apothecary, gained fame in New Orleans not for the drugs he dispensed, but for the compounding of a liquid tonic he called bitters. These bitters, good for what ailed one, irrespective of malady, gave an added zest to the potions of cognac brandy he served in his pharmacy."
So there you have it. With its distinctive red color, it is a must for every back bar and every liquor cabinet.