Three friends – Russell, Khalid and Bassam – were frustrated by the lack of decent organic halal meat options in New York City. They wanted to create a transparent and radically simple butchery accessible to all New Yorkers. From our farms to our butchers to your kitchen, we promise to be honest all along. And people love us. That’s what Yelp tells us. Or even the food critics at New York Magazine. There’s also the kind words of GOOD Magazine. Did we mention the TED talk? The proof is in the meat, the delicious, ethically-sourced meat.