Connecting communities
with the stores they love

Our story

At Mercato, we have deep roots in food craftsmanship. Our CEO Bobby Brannigan grew up in his father's butcher shop in Brooklyn where he learned firsthand the complex logistics of running a grocery store. After starting and selling an $85M tech company in his college dorm room, Bobby went back to his roots to help his dad get his grocery store online. That's when he realized the challenge modern grocers face: creating a consistent online experience to match in-store.
Our team
Mercato was built with all the small details in mind. We empower grocers with easy-to-use marketing, e-commerce, and service tools that result in seamless online ordering and delivery. We aren't just a tech company who stumbled into groceries - we're a grocery company that builds tech to help grocers sell more and stay in business. Instead of third-party shoppers, every order is handpicked directly from the store. Our merchants have some of the best locally sourced ingredients, and our mission is to help more people experience them. We believe food is more than just nourishment for your body. It's an opportunity to take quality, fresh ingredients and turn them into something bigger. To us, every meal is a moment.

Our team

Our team is dedicated to helping grocery stores compete (and win) against the bigger chains. We're committed to social responsibility - which is why we started our Mercato Green subscription. We believe that building a strong community is about more than just the bottom line, and we're always striving to make a positive impact in the communities we serve.

Follow Mercato on LinkedIn

See why our customers love us

testemonia Martini

"Mercato has been the only reliable grocery delivery I've been able to find recently. The best part is that they deliver our local grocer, rather than the big box grocery chains...We've made them our weekly service and love that by using them we're supporting our local shops."


testemonia Martini

"How lucky we are to have such a great online extension of our local small markets! It was so easy to find anything I wanted, place my order and pick up or receive delivery. Friendly, efficient, fast and affordable."


testemonia Martini

"I love the selection of local stores, and the fact that the person who fills your order is someone at the store. There's an option to have them call you about substitutions-it's nice to be able to discuss verbally so you can get the best options for what you need."


testemonia Martini

"With 2 young kids it is incredibly difficult to go shopping in-person for some foods that we'd like to get. Mercato Green has given us the opportunity to get our favorite foods with very user-friendly delivery windows."


Mercato in the news

"When smaller, independently-owned grocery stores began seeking ways to transition to online delivery amid the lockdowns, many turned to Mercato."

Read More

"Mercato is adding analytics tools and features to spur sales and help retailers compete against national online grocery companies, supermarket chains and big-box stores."

Read More

"Partnering with a delivery company like Instacart would mean delegating order-taking, picking and packing to a third party that did not know Grace's stores or its customer base."

Read More